The Coca-Cola Company is Finally Branching Out into the Dairy Industry

The Coca-Cola Company is well-known in the beverage industry for owning a great number of successfuldrink brands, but now, this company is about to branch out into the dairy industry with a milk product by the name of Fairlife. Next month, this new product will hit the shelves of U.S. supermarkets.

Unlike other milk products that are pretty affordable to attain, Fairlife will cost twice as much. The reason for its high cost is due toit notcontaining lactose and for having lower sugar and higher protein than other milks.

According to various experts in thisindustry, Fairlife will build popularity at a slow pace, as the Coca-Cola Company still needs to invest in the milk business so that their brand rains more money in the future.

At the moment, sales, in general, of conventional milk aredecliningin the United States, while revenues of higher-protein and flavored milk are climbing at a steady pace. Large milk processors, such as Dean Foods, have closed several plants due to this profit decline.

The Coca-Cola Companyis entering the diary market at a very turbulent time, but this company has hope that in a few years, things will change for the better, as theydefinitely believe that Fairlife is a one-of-a-kind milk product.

Source: telegraph

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